Reference: Case Study Siemens – Consultant

The main issue & initial situation: There was an existing project going at Siemens to make a specific business model scalable within the organization. This project came to the last phase in which the Business Model needed to be rolled out and implemented worldwide.

EIM function: Our role is to manage the communication around the business model role-out. Our manager proceeded with setting up a communication plan together with the project group. In this plan we defined the end-goal, the target group and the deliverables e.g. a SharePoint, a sales presentation and a training.

The biggest challenge: A major obstacle within this assignment for Siemens is the size of the organization. Being responsible for the internal communication is a challenge when the organization exists of so many departments with a worldwide operation. The key is to get to know the right person’s who have excess to the rest of the organization.

EIM USP: The added value of working with an external Young Executive, is having the outside perspective with a fresh view on existing patterns and behaviours. Whereas, internal teams can be really set in their ways and have their usual ways of working, an outside view can challenge them to work different, more efficient and creative so they can speed up the projects and achieve great results.

Project duration: 4 Months

Current Situation: Right now, we are developing a training for the sales managers who have to work with the new business model. Furthermore, our manager is setting up a SharePoint to share all relevant information with the end-users. We are also posting regularly on Yammer to make buzz and are finishing up the internal and external sales presentations.